In 2018, Amì was born from the vision of three young friends: Ginevra, Benedetta, and Martina. We wanted to create something simple, accessible, cool, and on-trend for women of all ages. Armed with a sewing machine and a burning desire to support environmental sustainability, we set out on a journey. By exploring the rich tradition of Italian textile craftsmanship, we asked ourselves a crucial question: Could leftover and innovative fabric scraps be reused? The answer was Amì.